Greaves Cotton launched a rap anthem video titled ‘#CountMeIn’ to celebrate International Women’s Day 2024, embodying the spirit of diversity, empowerment and unity. In alignment with the United Nations International Women’s Day 2024 theme,’Count Her In: Invest in Women. Accelerate Progress’, the ‘#CountMeIn’ rap anthem video showcases the enthusiastic involvement of employees from various offices, highlighting the Company’s dedication to promoting gender equality and inclusiveness.
Varghese M. Thomas, chief communications officer, Greaves Cotton, says,”The#CountMeIn campaign exemplifies Greaves Cotton’s steadfast dedication to nurturing diversity and inclusion, both internally and externally. With this empowering rap anthem, we aspire to magnify women’s voices and advocate for significant investment in their boundless potential to catalyse meaningful transformation and progress.”
The impactful #CountMeIn video, directed by Prashanth Ranganath, Creative Director at Tapasya Media, showcases original music, sound, and lyrics explicitly crafted for this project.
Through rap, the campaign promotes gender equality and empowerment, reaching out to a wide and dynamic audience. It is hoped that the campaign will result in women being recognised for their talent and more investments being made in their development.
