Gig platform, PickMyWork, has managed to extend its reach to more than 20 states, giving job opportunities to more than eight lakh gig workers. The platform is pursuing a target of 10 lakh by the end of 2023.
About 12 per cent of the platform’s gig workers belong to Maharashtra, while 10 per cent belong to Uttar Pradesh. Karnataka comes in third accounting for eight per cent of the available gig workers, followed by Delhi, Andhra Pradesh, Tamil Nadu, Telangana, Haryana and even Punjab.
Now that services are being offered in seven regional languages, language barriers have been overcome and the platform is now able to cater to diverse clientele.
Founded in 2019 by Kajal Malik and Vidyarthi Badireddy, the Gurugram-based gig platform helps digital firms bag end customers, including shops, for their offerings via a pay-per-task model at minimal customer-acquisition cost or CAC.
The platform has reportedly also managed to retain a whopping 53 per cent of its gig workers in 2023 compared to 2022 when it had retained only about 41 per cent of its gig workers.
The platform has initiated a ticketing system, offering gig workers a means to raise concerns, get them addressed and also give feedback through in-app chat and calls. In order to enhance the user experience of gig workers, the platform also launched a section providing attractive offers, with options to recharge, referral programmes, and even gaming and leagues.