200 students will showcase their digital innovations at Fullerton India’s Appathon round

The second round of the 2018 edition of Finnovatica 2018 will witness aspirants presenting their ideas to and being mentored and counselled by experts.

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Fullerton India, a non-banking financial company will host the Appathon round or the second round of the Finnovatica programme 2018.

The programme is a platform that aims to leverage the ideas of talented young students to develop innovative digital solutions that may redefine the landscape of retail and rural lending in India.

The initiative is in alignment with Fullerton India’s agenda of continued focus on digital innovations to improve consumer experience.

Finnovatica takes place in three stages:

Genesis
This is the first stage where ideas from students are received.

Appathon
In the second stage, the shortlisted teams are first mentored by senior executives of Fullerton India before presenting their ideas to distinguished jury.

The final arena
In this stage, the shortlisted teams give a demo of their fully functional prototypes. After this, the winners will be announced.

The 2018 edition witnessed active participation of almost 200 students from six of the leading engineering institutions across India. The Appathon round will see hopefuls being mentored and counselled on the feasibility of their business ideas, by senior executives of Fullerton India, who have over a decade’s experience.

Rajashree Nambiar, MD & CEO, Fullerton India, says, “We launched Finnovatica last year to boost entrepreneurship skills among promising students and encourage the young minds to bring in new ideas that can help improve efficiencies in our day-to-day business.”

The ideas presented by the participants will facilitate the use of new technology to enhance customer experience, explore new channels for customer acquisition, and introduce innovative ways to redefine business processes.

Rajashree Nambiar, MD & CEO, Fullerton India, says, “We launched Finnovatica last year to boost entrepreneurship skills among promising students and encourage the young minds to bring in new ideas that can help improve efficiencies in our day-to-day business.”

“This year there has been a 33 per cent increase in participation. We will continue to support these bright minds to create new technological solutions and guide them to transform their ideas into scalable business models. This initiative is a part of our overall agenda of being a digitally-driven organisation to offer enhanced consumer experience,” she adds.

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