BeBetta, the Indian innovative gamified engagement platform, with a user base of almost 15 million, has expanded its leadership by appointing Saatvik Goel as chief marketing officer (CMO) and Manoj Bojja as chief technology officer (CTO).
With these appointments BeBetta is endeavouring to fortify its technological infrastructure and propel its marketing innovation.
As the CMO of BeBetta, Goel will leverage his extensive experience in driving customer growth and digital transformation to enhance the platform’s marketing strategies, expand user-acquisition channels, and accelerate the platform’s evolution in the gamified engagement landscape. As CTO, Bojja will spearhead technological innovation, ensuring scalability and security while fostering a culture of excellence and innovation within the engineering team.
According to Meet Shah, co-founder, BeBetta, “India is on the cusp of revolution in gaming. At BeBetta, we’ve built a platform where gaming meets rewards—where every tap & game fuels real-world rewards. As we enter our next phase, strengthening our leadership is not just about scaling operations; it’s about elevating the way brands and users connect through play.”
Shah’s feels Goel and Bojja “bring in deep expertise across marketing and scalable tech systems—core pillars for our gamified engagement model & future plans. Together, we’re not just growing; we’re defining a new category in interactive, reward-driven entertainment.”
Goels comes with a notable background, including significant tenure as senior director, growth & marketing, Eloelo, where he spearheaded digital marketing campaigns that boosted user acquisition and expanded the daily active user base by 500x. Prior to that, he served as senior marketing manager, Doubtnut, the doubt-solving platform, and as senior marketing associate at Bluestack.
Bojja brings over a decade of experience in gaming technology and scalable platforms. His comprehensive understanding of high-performance systems and AI-driven engagement solutions was cultivated through extensive engagements across companies like Gameberry Labs, Moonfrog Labs, and Gameskraft. His approach to technology leadership emphasises scalability, innovation, and people-first management, with a focus on building systems that can efficiently handle millions of concurrent users.
