IndusInd, Bharat Financial Inclusion staff perform in ‘Run to the Moon’

The event organised by NEB Sports and IDBI Federal Life Insurance was stretched across 30 days.


In a unique initiative, the employees at IndusInd Bank and subsidiary Bharat FInancial Inclusion, participated in a virtual event called ‘Run to the Moon’. The event was initiated to celebrate the 51st anniversary of humankind’s first moon landing. 

The event was organised by NEB Sports along with IDBI Federal Life Insurance to raise funds for coaches and support staff who have been affected by the ongoing global pandemic. It was championed by badminton national coach, Padma Bhushan and Dronacharya awardee Pullela Gopichand along with Arjuna Awardees Ashwini Nachappa and Malathi Holla.  

This virtual event was scheduled for a period of almost a month and 5,400 employees across both IndusInd and Bharat Financial Inclusion participated. It had a global reach considering that the virtual run saw participation from over 14000 runners from across 15 countries. Going with the theme for the event, the aim was to virtually simulate a run to the Moon, that is completing the distance between the Earth and the Moon which is a total of 3,84,400 kilometres. 

Reportedly all participants not only managed to achieve the target but exceeded the goal by doubling the distance covered in total. Running simultaneously in different parts of the country, employees at IndusInd and Bharat Financial Inclusion clocked in a distance of 1,50,000 kilometres by themselves, covering 40 percent of the distance goal. 

“We successfully achieved the targeted distance and doubled it well within the time frame”, comments Nagaraj Adiga, chairman and managing director, NEB Sports. “All participants pushed their limits and stayed committed to their running goals in this month”, he adds. 

Sanjeev Anand, country head-commercial and rural banking, IndusInd for Sports In-Charge, says, “Run to the Moon has been a positive initiative during these uncertain times and with programmes like thesewe aim to encourage all our employees to push their limits and stay committed to their fitness goals.”

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