Puretech Digital launches People Vision, an aspirational chart for its employees

The full-service digital marketing agency already follows an open-door policy as part of its performance-driven culture


Puretech Digital, the Mumbai-based full-service digital agency has announced the launch of People Vision, an aspirational chart for its employees. Like a Company’s vision, the HR team at Puretech Digital has devised a vision for its Puremates. The vision is built on the core values of the Company’s culture that strengthens the goals and ambitions of the teammates and the agency.

The agency has added to its performance-driven culture, with an open-office environment and open-door policy. Puretech Digital continues to support ‘Work from Anywhere’ — wherein the concept of micromanagement is not entertained as a culture and members are given freedom to work at their ease and comfort nevertheless following best practices and quality standards. The agency aims to deeply centre on employee wellness as well asemotional and mental well-being with these initiatives.

Puretech Digital celebrates employee contribution via its Rewards & Recognition initiative called #PQAMP — Puretech Digital & Quantent Awards for Mastering Performance. A quarterly award event that recognises and appreciates the talents and their exceptional performance. Awards like Star Performers, Value Victors, The Collective for outstanding projects and the ultimate Puremate of the Quarter award are showered on the team. This happens at their – All Hands Meet.

The agency has also rolled out period leaves and has been hosting a plethora of employee- engagement activities such as Heist of the Year, All Star League – The Quirky Awards, Sports Tournaments and so on.

Prashant Deorah, CEO, Puretech Digital reiterated, “Employee well-being holds prime importance at Puretech Digital. With these new additions on the human resource development front, we look forward to connecting with today’s young talent pool who knows what they want and how they want. We have been constantly driving on the ethos of – People First!”

According to Abhijeet Patil, associate vice president – HR & Business, Puretech Digital, “Our people vision is based on five key pillars – respect, learning, flexibility, ownership, and the achievement of the first four, ultimately leading to a great People Experience for every mate. As an organization, we aim to have every member adopting a people-first approach in their day-to-day interaction to have an enriching experience at Puretech Digital.”

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