To empower women to excel in Science, Technology, Engineering, and Mathematics (STEM), Vivo, the global smartphone brand, has introduced its latest digital initiative, ‘The Seat – Celebration of Women in STEM’.
This campaign underscores Vivo’s steadfast commitment to empowering women, particularly within the realm of STEM education. Additionally, it serves as an extension of Vivo’s ongoing nationwide effort, ‘Women in STEM’.
Despite research indicating high enrolment of women in STEM fields in India, there’s a notable gap in their transition into the workforce. Consequently, there’s a pressing need to empower Indian women who aspire to excel in STEM disciplines and establish fulfilling careers within them.
Created by FCB India, the campaign video underscores the pressing requirement to cultivate a nurturing environment for women in STEM. Using a captivating storyline, it sheds light on the obstacles faced by women who aspire to pursue STEM education and careers, particularly those from underprivileged socioeconomic backgrounds.
Furthermore, the campaign emphasises the importance of offering fair opportunities and resources to empower women to unleash their complete potential in STEM domains.
Geetaj Channana, head-corporate strategy, Vivo India, expressed, “We provide deserving women financial support and skill development to help them overcome any barrier. The ‘Women in STEM’ initiative is a part of the Ignite CSR programme for vivo in India. It underlines our commitment to India and is an endeavour to support deserving women to ascend and be a part of the India growth story. This programe helps them with scholarships and mentoring to help them break into the workforce.”
This campaign vividly portrays the resilience and determination of young women from diverse corners of India as they embark on a challenging journey to pursue education and enter the professional sphere.
