Greaves Finance, a non-banking financial company (NBFC) and wholly- owned subsidiary of Greaves Cotton, has appointed PB Sunil Kumar as its new executive director & chief executive officer, effective 3 July, 2024. In this leadership role, Kumar will drive the company’s mission to provide convenient and tailored financing solutions for electric two-wheeler buyers and promote the adoption of sustainable mobility solutions across India through its evfin platform.
A year ago, Greaves Finance introduced evfin, a pioneering financial platform dedicated to electric mobility. As India’s first consumer finance technology platform focused on electric mobility and sustainable solutions, evfin is supported by an advanced digital lending suite and innovative asset- management technology.
In this new role, Kumar will leverage his extensive experience and visionary leadership to spearhead Greaves Finance’s strategic initiatives and enhance operational efficiencies.
Prior to this, Kumar served as an independent director on the board of Greaves Finance. With a career spanning 25 years, he has held various leadership roles in finance, consulting, and healthcare sectors.
His professional journey also includes stints with Taiki Consulting, GE Capital Services, ICICI Bank and Tata Finance. Additionally, he has served as an independent director on the boards of CDE Asia, a technology provider in the construction industry, and Doctor Sand.
Commenting on his appointment, Kumar said, “I am honored to lead Greaves Finance, a company committed to providing tailored financing solutions for electric two-wheelers. I look forward to contributing to the acceleration of EV adoption in India and helping democratise the EV experience.”
Kumar is a seasoned chartered accountant and a Commerce graduate from Badruka College of Commerce and Arts, Telangana.
