Mocemsa Care, the Indian fragrance house, has appointed Subhadro Das as its new chief executive officer. He moves from Desire Fragrances, where he was director-Asia for three years, based out of Mumbai.
Das is backed by over two decades experience in various leadership roles across marketing, sales and business development. This alumnus of Birla Institute, Kolkata, worked with Titan Industries in the initial years of his career, as senior sales officer, way back in 1987. Five years later, he joined Gulf Oil India as assistant manager. From 1994 to 1997, he worked as area sales manager, Sterling Holiday Resorts.
His next stop was BPL, where he played marketing manager from 1997 to 2000. For the next year and a half he was associated with S Kumars.Com as associate vice president-marketing.
December of 2001 saw him joining Pepe Jeans London as head of sales. Four years into this role, he switched to Nilkamal Plastics as general manager-operations.
He also spent over three years with an international fashion brand as chief operating officer, before joining Beauty Concepts as vice president-marketing, in April 2010. He spent seven years there, before moving to Raymond Consumer Care, as lead –marketing and business development.
Speaking on his appointment, Paarth Malhotra, co-founder, Mocemsa, “We are happy to have on board Subhadro as our CEO. His extensive experience and innovative mindset align perfectly with our vision for Mocemsa’s future. We look forward to achieving newer heights with him.”
Das also shared his enthusiasm taking on the new role and shared, “I see the fragrance and wellness category at an early stage in India, but believe the market is growing at a breakneck speed. With the changing trends in the Indian economy, the market is poised for mammoth growth. Continued innovation in products and enhanced customer engagement are crucial. I look forward to joining the Mocemsa team and leading Mocemsa to the forefront of Indian fragrance brands within the next five years.”
