In a commitment to build inclusive India, HDFC ERGO, a general insurance company, has launched a ‘Love All’ initiative. The initiative stands by the central message of fostering a workplace that encourages and provides space for everyone to thrive.
The company has been actively working towards shaping a workplace that caters to all, recognising the inherent diversity in ethnicity, language, food habits, abilities, and more within the country.
The campaign, presented as a film, seeks to leverage this diversity by using a universal language – one understood by every citizen of the country. This language is anchored in the meta-emotion of love, urging individuals to recognise that love enables the creation of inclusive spaces without conscious or subconscious biases.
Furthermore, the initiative has been launched through a comprehensive media campaign, including TV, print, and online channels. A special version of the film, narrated for visually-impaired individuals, has also been released. To further sensitise employees to this initiative, braille-enabled posters have been installed at key offices, and a unique card game has been introduced as a conversation starter to promote diversity and inclusion.
Launching this initiative, Anuj Tyagi, joint managing director, HDFC ERGO General Insurance, mentioned how inclusion today has gone beyond a mandate of human resources and is now a priority for the organisation to cement its status as future ready. “At HDFC ERGO, our commitment towards inclusion has shown clear results in the form of having a better gender-balanced workforce – one that has representation from different parts of the country and people with different abilities. We have also built a workplace that rewards ideas and suggestions based on merit, moving beyond identity – thereby making it a place for everyone to thrive,” he added.
In alignment with its commitment to inclusion and equality, HDFC ERGO has led various initiatives, including Project Shakti and Project Purple.
Project Shakti focuses on creating an inclusive workplace for women, ensuring equal opportunities, while Project Purple opens doors for individuals with special abilities, creating a supportive and empowering environment that embraces their unique talents.
Additionally, the organisation has undertaken several industry- first initiatives, such as enrolling women motor surveyors or a unique proposition of forming an all- women cluster of digital offices which are the single employee run offices.
“Aligned with this, our Love All is unique and nuanced to represent voices from diverse cohorts – with a call for empathy as the building blocks of the future,” noted Tyagi.
Moreover, the company is making this inclusive movement open source by democratising the use of its assets. The Love All inclusion kit, comprising posters, an Inclusion playbook, and Love All cards, will be available for free download. Corporations can customise these assets with their logos and identities, using them to promote diversity and inclusion within their organisations.
