Author: Lynsey Whitmarsh


Lynsey Whitmarsh is Director of Innovation at Hemsley Fraser, the award-winning global learning and development experts.

Organisations are investing in blended and digital learning, which is a really good thing. What isn’t so good, however, is how that investment is happening. What we’re seeing at Hemsley Fraser is that some organisations are almost working through a digital learning shopping checklist, rather than thinking holistically about what is required, how it’ll be deployed or even why it is important. Much of the focus is seemingly on short-term fixes. This needs to change. It is really important that organisations understand and evaluate the future potential of digital solutions and the impact on learners before they purchase or implement…

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