Author: Priya Dronadula

In today’s competitive scenario, it’s a constant struggle to retain/ gain market share. From adopting the latest and best technology to employing the best talent; to big ad-spends to discounts to brand ambassadors and promotional blitzkriegs, innumerable strategies are planned and implemented, as businesses seek to carve out a differentiated space for themselves to attract and retain customers. Irrespective of the type of industry/sector, customers have always sought and will continue to seek the best. The proliferation and widespread use of social media, and the digital era have ensured that both awareness and expectations of customers are sky high. Customers…