Author: Rani Joseph


Rani Joseph is the senior manager, content development and marketing at Xoxoday.

Luminous India realised that a strong rewards and recognition strategy was necessary to build a culture of innovation amongst its employees. Xoxoday helped design a strategic rewarding campaign, which positively reinforced the innovation efforts of the employees at Luminous. Within months of implementation, Luminous started witnessing improvements in its new product innovations and cross-functional collaborations. The Luminous case is noteworthy for best practices in rewarding, and is in sync with Schneider Electric, its parent company, which is known for setting world-class process benchmarks. Similarly, many companies have strategically used rewards and recognition to reap business benefits by leveraging positive reinforcement.…

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