Policybazaar achieves dream of homeownership with Jeeto Apna Ghar 3.0

The initiative is one of the most engaging programmes that the company offers to its employees, especially advsiors


As a part of the unique employee-focused initiatives, Policybazaar recently wrapped up Season 3 of Jeeto Apna Ghar (JAG). The initiative is more like a contest which recognises and rewards the best advisors of the company. This time, in JAG 3.0, the top 30 per cent of advisors competed for the coveted Indian middle-class dream of owning a house.

The initiative is one of the most engaging programmes that the company offers to its employees, receiving an overwhelmingly positive feedback. It’s specifically designed to acknowledge the top 60 per cent advisors who significantly contribute to the brand’s overall business.

Through JAG, employees have been rewarded with prizes totalling 25 crore rupees, including 23 houses, 8 cars, and cash rewards. In Season 3 alone, eight employees were awarded houses valued at 25 lakh rupees each, while another eight won cars worth 8 lakh rupees each. Additionally, cash incentives totalling 7.5 crore rupees have been distributed to advisors as incremental rewards, irrespective of whether they won a house or a car.

The impact of the programme has also played a crucial role in the company’s retention strategy. As per media reports, the contest has helped the company reduce its attrition rates by a third. Additionally, this is also one of the programmes that directly contributes to the growth of the organisation. 

Moreover, the initiative has been instrumental in assisting top advisors to fulfil their ultimate aspiration of owning a home. For instance, in one of the rounds, the company made it possible for a 22-year old young employee to become a homeowner, making her the first in her family to achieve such a milestone.

The Jeeto Apna Ghar competition is just one of the numerous innovative initiatives undertaken by Policybazaar to express gratitude towards its advisors. This distinctive contest serves as a powerful tool to enhance employee morale and cultivate a healthy sense of competition within the organisation.

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