Samsung opens an all-women retail outlet

The company has also established an employee resource group, named WiSE for supporting female employees in the company


To celebrate international women’s day, Samsung has announced the opening of an all women mobile retail store in the city of Ahmedabad, the Samsung SamrtCafe located in Vijay Cross Road, in Navrangpura.

The store will be fully managed by female employees. Roles such as the store manager to Samsung Experience Consultants, who help consumers make informed choices about buying Galaxy devices, to the Galaxy Consultant extending device support will all be managed by female employees at the store.

All female staff working at the store are trained in Galaxy devices of Samsung and other key operational skills such as customer service, sales, financial management, stock planning and consumer safety protocols.

“We are very excited to set up the first all-women mobile store and are confident about the new possibilities and milestones this incredible team is set to achieve, in keeping with our values of people, excellence and co-prosperity. We are committed to growing the number of women in our workforce and nurturing the next generation of women leaders across the company,” says Ken Kang, President & CEO, Samsung Southwest Asia.

Apart from this, as the company recognises that their women employees have played an integral role in the success of the company, Samsung has also set up an employee resource group called WiSE (Women in Samsung Electronics) which will provide support and help to women employees in personal and career development.

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