Dropbox cuts 16% staff, plans AI-focused hires

Dropbox plans to hire additional staff members to assist with the development of AI tools and it is also reallocating some employees to work on its AI initiatives

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Amid the slow cloud growth and a part of its cost-cutting measures, Dropbox has revealed that it will reduce its staff worldwide. The company is to reduce its workforce by 16 per cent.

Drew Houston, CEO, Dropbox, communicated to the staff through a memo that the company’s primary cloud business expansion was decelerating due to the impact of economic challenges on customers. Consequently, some of the company’s previously profitable investments were no longer viable. Therefore, the decision is said to affect roughly 500 jobs in the cloud storage sector.

However, the company has also communicated that it will prioritise and consider new professionals with the requisite abilities to create and distribute AI-based products. Dropbox plans to hire additional staff members to assist with the development of AI tools and it’s also reallocating some employees to work on its AI initiatives.
According to Houston, Dropbox faces a significant opportunity, but it is crucial to act promptly to capitalise on it. He further stated that the age of AI computing has arrived, and Dropbox aims to enter the rapidly expanding market by introducing innovative products and services.

The tech industry is presently emphasising artificial intelligence. Microsoft is the leader in this regard, having made significant investments in OpenAI, the organisation responsible for ChatGPT and Dall-E. Google is developing Bard AI, which is presently being tested in a few markets and will likely be extended to other regions soon. Additionally, Meta announced on Wednesday that it was leveraging AI to increase traffic to Facebook and Instagram and generate higher revenues from advertising.

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