LinkedIn Learning: The new personalised skilling experience

The platform combines industry-leading content from Lynda.com with LinkedIn’s professional data and network.

LinkedIn recently announced the launch of LinkedIn Learning, an online learning platform enabling individuals and organisations to achieve their objectives and aspirations. It aims to help members and customers acquire and develop the skills they need through a highly personalised, data-driven and effective online learning platform.

LinkedIn Learning combines Lynda.com’s industry-leading content with LinkedIn’s professional data and network. Ryan Roslansky, vice president, Product, LinkedIn says, “With more than 450 million member profiles and billions of engagements, LinkedIn has a unique view of how jobs, industries, organisations and skills evolve over time. It uses all this information to identify the skills one needs and delivers expert-led courses that help one obtain those skills.”

With ever increasing pressure on individuals and organisations to adapt to change and with the decreasing shelf life of skills, it has become crucial for professionals across sectors and domains to constantly upskill themselves. To tackle these challenges, LinkedIn Learning is built on three core pillars—

World-class content: It has a library of 9,000+ digital courses that are taught by industry experts and cover a wide range of business, creative and technical topics, from leadership ‘soft skills’ to design principles and programming. In addition, the Lynda.com library is adding at least 25 courses a week, and teaching the leading-edge skills one needs, to stay current. The courses are also offered in German, Spanish, Japanese and French.

Data-driven personalisation: Using information and intelligence from its network, LinkedIn Learning creates personalised recommendations, so learners can efficiently discover the courses most relevant to their goals or job function. Organisations can use LinkedIn insights to customise multi-course Learning Paths to meet their specific needs. It also provides robust analytics and reporting for measuring learning effectiveness.

Anytime, anywhere convenience: It isn’t enough to know exactly which course to take, but also how easy it is to take. The courses are broken into bite-sized segments that can be viewed anytime, on any device, online and off. Learning content is recommended to individuals helping them easily discover relevant courses, which can be integrated with a learning management system.

Roslansky further shares, “This is just our first step. We’re investing in LinkedIn Learning while continuing to enhance the Lynda.com platform that our customers and members know and love. Our vision is to create economic opportunity for every member of the global workforce. And launching LinkedIn Learning is a big milestone in our journey.”