Nestlé India takes ‘Case Study’ route to select talent


The winners will go through pre-placement interviews and will get an opportunity to be able to join Nestlé India as Management Trainees.


In an endeavour to engage with young aspiring talents, Nestlé India conducted a national level Case Study Competition, to bring together and encourage young minds across leading business schools to put their talent into action.

Having consistently interacted and interfaced with the talent on campus across years, this year Nestlé included a wide range of activities such as guest lectures by Senior Leaders, live product interactions and Nescafé labs experience in order to enhance its reach to the millennials. In line with that, its decade old initiative of the case study competition also assumed a larger platform.

This was the first time all management competitions were held at the national level. The winners will go through pre placement interviews and will get an opportunity to be able to join Nestlé India as Management Trainees under the campus hiring program.

Nearly 700 students across 16 Business Schools competed in three case competitions cutting across the streams of Supply Chain (Nestlé Plan – O – Chain), Marketing (Nestlé 4Ps Challenger) and Human Resources (Nestlé Ingenium). The national winners and runner-up were chosen from among more than 200 innovative and thrilling entries.

While the team from National Institute of Industrial Engineering (NITIE), Mumbai was declared the winner for Nestlé Plan – O – Chain, SP Jain Institute of Management and Research won the Nestlé 4Ps Challenger. The finale for Nestlé Ingenium is scheduled to be held in the first week of December.

The national qualifying teams were given an opportunity to present their ideas and solutions to the top management at Nestlé. In addition, the winners from campus and national rounds were awarded exciting prizes and vouchers to recognize the innovative solutions and creative ideas. Leading Business Schools like IIM (Ahmedabad, Bangalore, Lucknow, Indore, Kozhikode), NITIE, IIT – SJMSOM, SPJIMR, FMS, XLRI, TISS, SIBM, SCMHRD and MDI participated in the competition this year.

Amit Narain, vice-president, Human Resources, Nestlé India says, “The Nestlé Case Study Competition is aimed at presenting challenging business scenarios to the young talent and engage them in a stimulating exercise to apply their knowledge and creativity to live business problems. This also gives them a flavour of brand management as practiced at Nestlé and a sneak peek into our ways of working.”

Talking of the expanded reach of the initiative this year, Narain added, “It is always exciting to interact with young talented minds and get fresh perspectives. This year to step up the performance bar and increase visibility to top management, we increased the scale of the competition to the national level.”

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