PickMyWork, a gig platform that helps digital businesses acquire end users (individual users and merchants), has impacted 4,00,000 gig workers since its launch. Since it was founded in 2019, PickMyWork has built a strong agent network of gig workers and merchants, supporting its client base to grow rapidly at a rate of 20-25 per cent month-on-month.
With thousands of gig workers entirely dependent on PickMyWork for income, the platform intends to facilitate income worth Rs 25Cr to 15 lakh gig workers in the upcoming financial year.
PickMyWork is expanding its marketplace to reach out to businesses that can utilise its one-stop platform to fulfil their resourcing demands and benefit from the pay-per-outcome model. With the primary goal of leveraging the opportunities presented by the rise of the gig economy in India, the platform aims to reach 20 lakh users in the next calendar year.
In the words of Vidyarthi Baddireddy, CEO, PickMyWork, “In the years ahead, our strategy is to support the gig workforce economy and generate jobs for thousands and thousands of independent professionals. Since the future of workspace is digital, fuelled by gig workers who prefer to work remotely on flexible projects, we are motivated to empower our workers with the appropriate tools and training on a regular basis”.
The platform “will continue to deploy new talent to expand aggressively in new markets,” said Baddireddy.
According to Kajal Malik, chief sales officers, PickMyWork, the platform is able to bridge the gap between skills and earnings “by maintaining a steady pool of certified workforce, which assists clients in breaking down their complex operational needs to repeatable tasks or gigs, allowing them to blitz-scale their business as per their requirements”.
The user-friendly platform already has a presence in most of the country, and will soon cover the whole of India by 2027.
The app is available on smartphones and those keen to register can easily do so and pick up sales gigs and get paid on a per gig basis. Meesho, Flipkart, IndusInd Bank, Amazon Pay, Freecharge and Airtel Payments Bank are amongst its clients.
Founded about three years ago, the pay-per-sale gig platform promises three times the earnings per hour of effort for delivery gigs.