X CEO Linda Yaccarino aims to ramp up hiring

The company’s performance is improving, and hence, recruitment is a part of its future growth trajectory


X (formerly Twitter) is to go on a hiring spree soon. Surprisingly, this hiring follows a substantial workforce reduction of more than 50 per cent after Elon Musk assumed control.

The social-media platform’s operations and performance have apparently improved over the past few months, and is nearly reaching a stage where it is able to balance expenses and revenue. Furthermore, the company’s relationship with advertisers, which had reportedly taken a beating after Musk took over control at Twitter, is now on the mend, with some even returning. It was Linda Yaccarino, CEO, X, who revealed this during a recent interview to the media. She herself joined X only earlier this year.

With things starting to look up, Yaccarino feels it is her responsibility to help the platform transition from focusing on cutting costs and controlling expenses to emphasising growth, and the latter will involve expansion of the team.

The company reduced its workforce significantly from 8,000 to approximately 1,500 as part of its cost-cutting initiative. However, the management is assuming that this downsizing wouldn’t have an adverse effect on the company’s engagement with these individuals (new hires).

Now that Twitter has been rebranded, Elon Musk is reportedly auctioning off about 584 items, including old signs, furniture, paintings of images that went viral, musical instruments, large bird cages, coffee tables and even a DJ booth!

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