Those of you who are addicted to Netflix, have already been exposed to ‘predictive analysis’ without having realised it. It is the technique that is used by Netflix to suggest what you should watch, based on what you have been watching over a period of time. Simply put, predictive analytics makes predictions based on past user behaviour data. The technique is used by Facebook, Amazon, Flipkart, YouTube and others too. A report titled ‘The Next Era of Human Machine Partnerships’ published by Dell and Institute for the Future predicts that the demand and use of ‘predictive analytics’ is set for…

