Twitter is all set to expand its team in Africa. It plans to set up its first product and engineering team in the continent, for which it is looking out for local designers, engineers and marketers.
This is Twitter’s attempt to expand into new markets where it will work to draw new users.
The Company is actively putting together a workforce in Ghana, where Accra will house its headquarters. It has already revealed 12 vacancies for senior communications manager, senior content partnerships manager and a media operations analyst, among others.
To begin with, the employees will be working remotely. However, a physical office and building will soon be established.
The move comes at a time when digital adoption in Africa is at a crucial stage. Being one of the least connected regions in the world, it has only a little more than 1.3 billion people enjoying internet connectivity.
In May 2020, Facebook committed to investing over a billion dollars in developing a new sub-sea cable link that is aimed at improving connectivity in the region.
Jack Dorsey, CEO, Twitter, who is also keen on cryptocurrencies, was reportedly looking forward to residing in Africa part-time, back in 2019. However, with the pandemic, his plans to relocate did not materialise. He clearly sees the Continent as a significant market for digital payments. Given the fact that Dorsey also owns the digital payments company, Square Inc., it is clear that his interest in Africa will only grow stronger.