AB InBev Elevates Sanjeev Ravindranathan To Head of Global Capability Center

Sanjeev Ravindranathan to take over from Serge De Vos


Anheuser Busch InBev Global Capability Center (AB InBevGCC) today announced the elevation of Sanjeev Ravindranathan to the position of Global Director –GCC Operations. In his new role, Sanjeev will lead the Global Capability Center at AB InBevin India.

Sanjeev will be a successor to Serge De Vos,a seasoned business leader, who has been with AB InBev for over 15 years. He will now be taking on a bigger role as Managing Director, Digital Business Solutionsand take on the responsibility of establishing a new venture within AB InBev in-line with their strategic prioritiesto monetize their ecosystem and build stronger B2B relationships.

In his role, Sanjeev will be responsible for leading the overall business operations of AB InBev GCC, whileusing his deep expertise in digital transformation to optimize financial operations and commercial performance.

Speaking about the transition, SanjeevRavindranathan, GlobalDirector, Operations, AB InBev GCC, said“Under the leadership of Serge in the last 4 years, we have seen GCC evolve from a transactional focused unit to a center that’s delivering significant value using analytics, domain expertise and tech-enabled transformation. As the organization enters the peak of the digital disruption my focus will be to make GCC a powerhouse of talent that leads the organization’s Business Transformation from the front. Aswe exit into a ‘Post-Pandemic Normal,’ a key priority for me, will be to enable an Operating Model that’s progressive and strikes the right balance between flexibility and organization priorities.”

Sanjeev had joined AB InBev GCC in March 2018 with the primary responsibility of transformingthe Payment-on-Time operations in Europe. In April 2019, he was promoted to the position of Director, leading Procure-To-Pay and Reporting command center operations. Thereafter in April 2020, he was tasked with leading the Digital Solutions of the organization. He has been instrumental in optimizing the company’s PMI Operations, Digital Solutions, Hyper Automation, and building up the capabilities of transformative tools like Celonis and Anaplan.

Reiterating the brand’s commitment to reinvent its organizational structure to leverage stronger capabilities, Serge De Vos, Managing Director, Digital Business Solutions, AB InBev said, “Sanjeev has demonstrated his impeccable leadership capabilitiesin AB InBev GCC during his journey over the last 4 years. He has led large teams within the Center delivering excellent business results while increasing employee engagement, and introduced AI/ML in operations. I am proud to have him as my successor and confident that he will take AB InBev GCC to newer heights.”

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