Dabur launches ‘Swavalamban’ for village youths


The programme is aimed at helping the Indian village youths to be job-ready.

FMCG company, Dabur India, has a designated sales team for its rural markets. The company believes that the rural sales force needs different skill sets.

Taking this philosophy further, the company has decided to provide free technical training and skill development to youths in villages through its programme, ‘Swavalamban’. The idea is to help the Indian village youths be job-ready.

Launched in association with the Rural Development and Self-Employment Training Institute (RUDSETI), the programme will provide training to rural youths in sales, merchandising and promotion.

The course, which will last for 240 hours, includes in-house coaching, field training, exams and extra-curricular activity.

The programme will not only identify the training needs, but also provide training through a well-planned and designed curriculum. It will engage the employable rural Indians in business processes.

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