Australia’s Telstra to cut 500 jobs amid digitisation shift

The company believes job cuts are essential to address legacy impact and stay competitive in the telecom sector


Telstra, a telecommunications giant in Australia, has recently revealed its plans to downsize its workforce, resulting in the elimination of approximately 500 jobs. This strategic move comes in response to significant changes brought about by the ongoing wave of digitisation and automation across industries. Additionally, Telstra intends to streamline its operations by phasing out certain legacy products and services that are no longer aligned with the company’s current vision.

While the proposed reduction accounts for just over 1 percent of Telstra’s total workforce, the decision comes at a time when businesses worldwide are grappling with economic challenges such as persistent inflation and rapidly rising interest rates. As a result, many companies are seeking ways to optimise their operations and control costs, leading to workforce adjustments and efficiency improvements.

In the statement released by a Telstra spokesperson, it was emphasised that these job cuts are a necessary step in addressing the impact of outdated legacy products and services. By doing so, the company aims to adapt to the evolving market demands and remain competitive in the ever-changing telecommunications landscape. Furthermore, Telstra is actively focusing on embracing digital transformation, automation, and the adoption of cutting-edge technologies to drive productivity and enhance overall business performance.

It is important to note that despite the job cuts at Telstra, the broader employment scenario in Australia has remained relatively stable, with government data indicating that the country’s job market has maintained its strength, hovering near a 50-year low as of June. However, this economic stability hasn’t prevented some companies from reevaluating their workforce strategies, and there have been reports of other firms, like the listed property developer Lendlease, planning to reduce their workforce by around 10 percent, as cited in recent news.

As businesses navigate the challenges posed by increasing energy, fuel, and wage costs, strategic decisions like these workforce reductions have become a topic of interest in the corporate world. Telstra’s move to reshape its workforce and embrace digital advancements underscores the transformative power of technology and the need for businesses to continuously innovate to thrive in today’s competitive environment.

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