P&G India’s initiative for employees with children with special needs

FMCG Major, Procter & Gamble India, has recently launched a programme for its employees. Named ‘Lead with Care’, this programme offers comprehensive support to employees caring for children with disabilities and special needs.

The programme will start from April 1, and will allow P&G India employees to receive early preventive care and treatment for children with specific neurodevelopmental, cognitive, behavioural, or physical impairments.

 “At P&G, CARE is the cornerstone of our people policy – CARE for our people and their families. With ‘Lead With Care,’ our endeavour is to help our people avail early-stage medical and care interventions for their children, which can significantly impact their growth and overall quality of life.”

Srinivas P.M., head of HR, P&G India Subcontinent

The programme will cover medical diagnosis, doctor visits, treatment expenses, cost of medicines and specialised devices for eligible dependent children up to 18 years of age. The programme will also provide specialised and trained day-care support via certified partners and a 24×7 employee assistance program (EAP) available to all employees and their families to navigate this journey.

This is in addition to the existing medical support the company already provides to all its employees, including those from the LGBTQ+ community.

Srinivas P.M., head of HR, P&G India Subcontinent, says, “At P&G, CARE is the cornerstone of our people policy – CARE for our people and their families. With ‘Lead With Care,’ our endeavour is to help our people avail early-stage medical and care interventions for their children, which can significantly impact their growth and overall quality of life.”

Procter & Gamble India’s new program is a pioneering holistic support initiative for the company globally and for the industry in India. UNICEF estimates that 1 in 10 of all children worldwide have disabilities, and early intervention becomes a critical first step in avoiding the precipitation of several disabilities and reducing the impact they may have on the child and the family.

Caring for its employees and their families has always been a cornerstone of P&G India’s culture, with the topmost priority being their health and well-being. The company has evolved its medical benefits program periodically, based on real employee experiences and needs, which resulted in the curation of a more holistic programme, including the ‘Lead With Care’ programme.