Deloitte is rather optimistic when it comes to the Indian market. Punit Renjen, CEO, Deloitte, recently met Prime Minister Narendra Modi, and has committed to creating about 75,000 jobs in India by 2023. The present workforce in India is 50,000 strong.
The consultancy firm is expected to acquire media audit and advisory company, Spatial Access, which was founded in 2003. Though the deal seems to be close to being finalised, the impact on the workforce has not yet been shared. The size of the deal is reported to be in the Rs 10 to Rs 15 crore range, for 100 per cent stake.
Audit and assurance is one of the five services offered by Deloitte India. The other service verticals are consulting, risk advisory, financial advisory, and tax.
The services of include helping advertisers grow the return on investments on their media spends, using proprietary processes to analyse a marketer’s expenditure in traditional as well as digital media, print production, below the line (BTL), advertising films, agency partnerships, and so on. The firms uses its analyses to give marketers specific recommendations on ways to improve efficiency as well as impact.
Early last year, the Government of India had pushed for a five-year ban on Deloitte and KPMG alleging that the firms helped to hide the bad loans of Infrastructure Leasing & Financial Services (IL&FS), a major infrastructure and finance group, that defaulted last year, leading to a major credit crisis.
