OLX People examines job trends in India, launches ‘Blue Collar Jobs Digest 2020’

A comprehensive analysis of the job situation in the blue-collar sector in India


A study by India’s leading tech-powered HR platform, OLX People, revealed that the top job function, which saw maximum demand for jobs this year, was logistics, followed by sales and customer service. The study is in line with the Indian logistics sector’s booming growth, with a billion dollars being pumped into it by private investors in 2019 alone.

As per OLX People, jobs in the logistics vertical have seen the maximum growth on the platform, driven by the logistics outsourcing need of e-commerce companies, infrastructure development, boost in government policies, and advancement of technologies. This has also been a result of better payouts and facilitation of flexible hours for gig workers.

Titled ‘Blue Collar Jobs Digest 2020’, the study came out with a comprehensive analysis of the job situation in the blue-collar sector in India and how it will shape up in the year 2020. It revealed the stagnation of the manufacturing segment.

With over 1.3 million monthly active users and over 426 active clients present across 200+ cities, the conversion ratio of ‘selections made’ to ‘jobs posted’ rose from 33.85 per cent in 2018 to a whopping 70 per cent in 2019. This has led to employers witnessing a two-fold increase in conversion rate on the platform, owing to the use of artificial intelligence (AI) and other emerging technology tools, making it easier for HR recruiters to find the right candidates.

‘Jobs Digest 2020’ also pointed out that while there was a 60 per cent growth in the number of candidate profiles registered on the platform, there has been a significant increase in women candidates, who comprise nearly a quarter of all candidates registered. The platform also provided a healthy choice of candidate profiles — on average, there were 30 applications per job posted on the platform during 2018 to 2019.

Women candidates over the past two years have shown an upward trend in taking up jobs in logistics, and are listing their profiles along with required skills to get shortlisted by corporates and startups. There was an overall increase of 18 per cent among job posts for women in 2019, as compared to 2018.

Here are a few key takeaways from OLX People’s first annual study:

> Conversion ratio of the candidates selected to the jobs posted has more than doubled in 2019.

> Number of candidate profiles registered on the platform saw a 60 per cent rise.

> Healthy choice of candidate profiles — on an average there were 30 applications per job on the platform, over the period 2018 and 2019.

> Logistics remains the top job function, with the highest demand in blue-collar jobs, while manufacturing remains stagnant.

> Women candidates comprise nearly a quarter of all candidates registered, where gender is specified.

> The platform saw a seven-fold increase in women applicants in the logistics space.

> On average, 1 in 10 jobs is for ‘women-only’ on the platform.

In November last year, OLX People conducted a job fair where 10 of its clients in Bangalore — such as Amazon Pay, PhonePe, Domino’s, Hathway and Zomato, among others — saw a turnaround of over 500 candidates, wherein 50 per cent of the prospects were offered a job within a period of 24 hours.

OLX People, a Naspers group entity, was founded in 2014. It seeks to leverage India’s rich human resource pool, by making recruitment easy for employers and job seekers across industries, hierarchies, and cities in India. OLX People has been working with high-growth companies in internet, banking, FMCG, logistics, e-commerce and urban mobility, and supports them in sourcing, payroll and compliance. Currently, OLX People manages payroll and hiring for over 350 clients spread over 200+ locations. It is a highly tech-enabled platform offering end-to-end recruitment via a two-way match-making algorithm, real-time bank connected payroll system, easy dashboards for compliance management and so on.

A part of the OLX Group, OLX People is the country’s leading C2C marketplace for jobs, pre-owned cars and motorbikes, mobile phones, household items, and real estate.

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