Aviva Life Insurance has created an Aviva War Room – a group of 50 volunteers who track leads for medical supplies in real time, verify them, answer distress calls and provide 24×7 real-time assistance to the ones in need. With this initiative, Aviva empowers a workforce of 1500+ employees in India and their dependents across locations in 60 cities. Additionally, the company is aiming to introduce the “Happiness Campaign” to support employees’ well-being, both physical and mental. The programme will help employees overcome anxiety, stress, anger, depression and cultivate happiness using simple techniques, microsteps, videos, articles and so on.
Aviva has also collaborated with a healthcare partner to offer complimentary online consultation to all employees, and their family members, with some of the best doctors across India. Employees can book online appointments, get digital prescriptions, book checkups and order medicines through the app. Additionally, the Company has tied up with Dr Lal Path Labs and Apollo Pharmacy for home collection/delivery, with discounts.
Commenting on the initiative, Ashish Mittal, head of people operations, Aviva India, says, “Our major focus is on our people’s safety – physical and psychological. Our aim is to build an emotionally and physically secure workforce. In these testing times, where many are struggling hard to manage work, personal lives, physical and emotional wellbeing, Aviva India is helping its people stay strong with resilience and emotional support. With the strong belief in our values, we are leaving no stone unturned to help our people. We have instituted various measures for physical safety as well as emotional and mental well-being. We are extending all possible support by answering distress calls via the War Room initiative.”
The People Function wing is driving the initiative of People Connect, which has its finger on the pulse of the entire organisation. Through this initiative, the Company is taking weekly health reports of employees and their families. Aviva has expanded its communication channels to other platforms and beyond e-mails, while also advising flexi work schedules so that the employees can give enough time to their families.
Mittal further adds, “Last year, during lockdown 1.0, our WFH (Work Feeling Happy) campaign was very effective towards helping our people combat stress, anxiety and keeping their morale high by engaging with them regularly. This year, we intend to take this even further with our new ‘Happiness Campaign’ that engages and motivates our employees via activities, micro steps, videos, stories and so on. This inhouse curated campaign, runs via functional Whatsapp groups that focus on themes such as: Living happier, Tackling Stress & Beating Anxiety, Sleeping better, Managing Anger & PERK – Purpose, Engagement, Resilience & Kindness . This will be later supported by a third-party app that runs employee-specific journeys in the above-mentioned wellbeing areas. Our focus with this campaign is to ensure that our people do not feel depressed, lonely or anxious in these stressful times.”
