ZEE Entertainment Enterprises is gearing up to expand its digital footprint by setting up a cutting-edge technology hub in Bengaluru, which will drive innovation and exponential growth for its integrated platforms.
As part of the ZEE 4.0 transformation journey, this innovation centre Bengaluru will take on over 500 experts with strong expertise in the field of design, technology, data and cyber security. The Company has already hired more than 120 experts to drive the change and strengthen its tech space.
The Bengaluru centre will be a hub for expertise in design, tech, data and talent, catering to the new-age consumer, providing seamless service across connected devices, built on futuristic tech stack that will enable engineers and data scientists to unlock innovative technology-led solutions.
Nitin Mittal, president – technology & data, ZEE, said, “In order to build an awesome user experience across platforms, it is imperative to build design thinking, enhance tech capabilities to serve the ever-evolving needs of the consumer and leverage data to personalise the options for them. As a digitally adept, data-first company, the new technology hub set up in Bengaluru will create an environment that sparks innovation.” Therefore, the Bengaluru centre’s main focus will be on development of world-class tech products and data solutions by creating synergies across businesses, promoting innovative thinking and driving collaboration.
The Company is keen to hire “sharp, like-minded innovators who think new, act agile and create with passion to join us and shape the next.”
Aditi Vashisht, head – HR, digital platforms, technology & head – employee engagement, ZEE, reveals, “We are building the ZEE 4.0 team across our digital arm to drive higher innovation as well as capitalise on the immense growth opportunities in the media & entertainment (M&E) landscape.”
According to Vashisht, “the new tech hub is designed with a unique employee value proposition focused on culture, collaboration and innovation. It will be an amalgam of a cross-functional talent pool of like-minded individuals ready to challenge the status quo and lead innovative solutions in the digital ecosystem.”
The global content company has presence in over 190 countries offering quality content across multiple platforms and languages, reaching over 1.3 billion viewers. The new ZEE 4.0 version of the Company will focus on reinventing existing business models, maximising its core, expanding into adjacent spaces and exploring new areas of business.