[24]7.ai announces women-friendly initiatives, upholds gender diversity

The customer-engagement solutions company presently has a diversity ratio of 31%


[24]7.ai, the intent-driven customer engagement solutions company, which has a diversity ratio of 31 per cent presently, has been working to create a gender diverse, safe, and accepting work environment for its employees.

Nina Nair, senior vice president & HRD head, India & Americas, said “As an organisation, we are extremely passionate about Diversity and Inclusion. We strongly believe in supporting our people in every way possible to help them manage their professional and personal lives comfortably”.

In a bid to become more women friendly, it has introduced several initiatives such as ‘equal pay for equal work’. The women are paid at par with (at times even better than) the men in the organisation. Compensations are paid based on merit.

The firm has a global mobility programme in place wherein virtual global roles are created for women who may not be able to physically relocate due to family commitments.

Hiring drives are organised focused on bringing more women into the workforce. [24]7.ai has tied up with several channel partners specialising in the diversity space to reach out to women in colleges, tier II and III towns, and via lateral and referral hiring.

Its women-focussed learning and development (L&D) programme, ‘Womenable’, and modules are designed to create a pipeline of potential women leaders for the organisation who can take on mid and top management positions. The company has already managed to create a powerful pool of women leaders who are leading various business functions such as IT/IS, legal, quality, HRD, sales, marketing and more.

There is an adoption support policy with maternity leaves for those who are adopting kids.

[24]7.ai understands that women need extra support and care during pregnancy, which is why it offers baby allowances when employees welcome a baby into their lives. ‘Baby showers’ are organised for expectant mothers. Special cabs are provided for pregnant women throughout their term of pregnancy for a comfortable and safe commute. Moms-to-be badges are given to employees to ensure special care is given to the pregnant women during the course of pregnancy by everyone in the organisation.

There is also a Gift of Time, a unique initiative where employees can help other team members in times of need by ‘gifting’ up to 30 days of leave or off days. This is especially beneficial to women seeking an extended maternity break or time off to attend to family priorities.

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