The new online job portal has launched a ‘missed call service’ allowing entry-level job aspirants, with no Internet access, to create online profiles.
In the overcrowded market of job portals, the new kid in the block, QuikrJobs, promises to bring in a differentiated offering. The online classified job portal will primarily focus on blue collar, grey collar and entry-level jobs seekers across India.
It has launched a missed call service that will facilitate such jobseekers to come online and create their profiles. The service seems to be different as most job seekers from this category do not have access to the Internet.
The company believes that this will help create visibility for skilled workers. At the same time, it will also help recruiters to source talent online. It hopes to bring more people to the overall talent pool. The parent brand, Quikr, which is into online classified advertising, has been using its own platform to recruit for its call centre operations, sales force and delivery needs.
Pranay Chulet, founder & CEO, Quikr, says- “Historically, those in low-salary brackets have not been targeted by the digital industry, but increase in Internet penetration across India is an opportunity to change this equation.”
He adds, “Our jobs category already has close to 25 lakh active candidate profiles, and over 16 lakh jobs listed. We noticed that a significant number of postings on our platform were for blue-collar, grey-collar and entry-level white-collar jobs.”
In today’s age of hyperlocalisation, the e-commerce industry has also created a big push for blue-collar recruitment, and QuikrJobs has become an immediate natural solution for their unique needs.