Nearbuy, erstwhile GroupOn, has launched an initiative allowing a chosen employee to play the role of a CXO of their choice for a day.
Getting the corner office or taking up the top slot is always a desire for most employees. But there can be only one person at the top.
New-age companies and startups are known for disrupting age-old practices and beliefs. Nearbuy, a local commerce company, which was previously known as the daily deals company, Groupon, has been making this dream a reality.
In October 2015, it launched an initiative, wherein one chosen employee from the organisation gets to play the role of a CXO of their choice for a whole day. The role could be that of CEO, CFO, CTO, CMO or chief of local services.
The practice is not just notional as the real CXO shadows the chosen employee on that day and only offers inputs when required. The chosen candidate also gets to attend all the CXOs meetings for the day, and enjoys unlimited access to his/ her e-mails and phone calls for the day. For instance, Jaideep Banerjee, travel head for North India was chosen to play the CXO for a day.
The objective was to showcase complete transparency and Nearbuy’s open door policy, offering employees across all departments an insight into the day of a CXO.
Ankur Warikoo, CEO & co-founder, Nearbuy, says, “We have been trying to get a new wave into the company culture post our rebranding. But frankly, we also found it quite challenging to seed in the thought.”
The company has doubled its staff strength in the last five months, and has been making some serious efforts to keep its employees engaged, committed and happy.
To promote its open culture, the company has another ongoing activity wherein the CEO has a one-on-one lunch session with a person of the organisation every week. The chosen employee could be an executive, peon or a manager. It includes employees across levels, departments and even cities.
Those located outside of the company’s headquarters in Delhi engage with the CEO in a lunch session over Skype or videoconferencing. For instance, recently the CEO had lunch with an employee from the Nagpur office. The discussion between the two is not just restricted to work profile but goes beyond, to discuss the individual’s journey and interests in life.
The openness of the culture is a continuous effort on the part of the organisation. It tries to maintain parity even during official outings. For instance, during the annual offsite each year, the company ensures that some of the best rooms are booked for the office boys.
Moreover, employees are made to pick rooming partners through a chit system. The company claims that the CEO roomed with an office boy at the last offsite.