Tech companies look for non-tech talent

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Openings for non-tech roles at IBM, Verizon, Salesforce and Workday are more than 40 per cent.

Techies are no longer the sole proprietors of tech companies. They are making space for non-technical professionals as well.

This is because technology companies have realised that it’s not just important to create great products, it’s equally important to sell them at an effective price and to their full potential.

According to a study by Glassdoor, companies such as IBM, Verizon, Salesforce, Workday, have less than 45 per cent of openings for technology-oriented roles. In case of Workday, an on?demand financial management and human capital management software, the ratio of tech:non-tech jobs is 28:72.

When Glassdoor analysed 100 job postings by tech companies on its website, it realised that 43 per cent of the job openings in these companies were for non-technical jobs. For tech jobs it considered roles that required knowledge of code, software or data.

Yes, it’s true that there are some leading technology companies such as Amazon, Microsoft and Google at the other end of the spectrum, that still have nearly 70 per cent of job openings for people with technical background, the change is clearly evident.

The Glassdoor data also indicates that the top 10 non-tech roles in tech companies account for only 18 per cent of all non-tech jobs. This implies that there are variety of non-tech jobs available in tech companies and these are not restricted to a select few.

The most popular non-technical role were account executive, project manager and sales representative.

Account executive the most common non-tech role at tech account 3 percent of all non-tech jobs for tech employers. Similarly, project manager job openings make up 2 percent of open non-tech roles being hired by tech employers. Besides, there are other roles in sales, marketing and management positions.

However, tech companies still value their tech talent when it comes to pay. The Glassdoor study suggests that despite growing opportunities for non-tech workers in tech companies, techies get paid more than their non-technical partners. According to the survey, the average salary of employees in technical roles range between $80,000 and $120,000 a year, while for non-technical roles the pay is between $50,000 and $90,000 a year.

Even in terms of base pay the techies were paid more. The average base pay was $98,400 per year, while the average base pay for non-tech roles was $73,500 per year — a difference in average pay of more than $20,000 per year.

Legal roles are the highest paid among non-tech roles as companies need to manage software patents and intellectual property, as well as antitrust and other data-related regulatory issues.

 

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