Tag: Marketing Unplugged

Do celebrity endorsements work in the HR tech space?

In the recent past, a few global HR services companies have aligned their brand with different celebrities as part of their marketing strategy. BetterUp,...

Why a coaching culture and not any other culture?

“Would you tell me, please, which way I ought to go from here?” “That depends a good deal on where you want to get to,”...

Boeing to outsource jobs to TCS

In a virtual meeting, Boeing has conveyed to its non-unionised corporate employees that it is all set to outsource its finance and accounting jobs...

Latest

TCS makes ‘3 days a week in office’ mandatory

After trying to woo their employees back to office with a social-media campaign, Tata Consultancy Services (TCS) has now sent a mail to them...

78-day bonus for 11 lakh railway employees

For the twelfth year in succession, eligible employees of the Indian Railways will receive their productivity-linked bonus (PLB), which is equal to 78 days’...

How does the CEO-CFO-CHRO trio drive a talent-first organisation?

The equation seems to have changed. Among the direct reportees to the CEO, the CFO used to be the closest confidante. The reason being,...

36% hybrid managers can’t trust employees to perform their best

The hybrid model of work has made it impossible for managers and leaders to check on their employees from time to time and ensure...

DIALOGUE

“The big change has been that we have moved from jobs to skills,” Amaresh...

Q. How would you define the culture at GE? A. Having been present in this region since 1902, GE has been around for 120 years....

“Being good to everyone is being unjust to performers,” Mathew Job, CEO, Crompton

Q. In today’s times, what’s more challenging for a CEO like you — profit & business growth, talent & people, diversification, compliance or managing...

“A CEO needs to acknowledge the silent majority who create the company’s fortunes” S...

Q. RPG is a diversified group with businesses spread across sectors and domains. however, its brands have a strong individual identity unlike other business...