Aon Hewitt acquires CoCubes; expands hiring assessments portfolio

The management consulting firm has now added two million assessments to its existing global portfolio.

Aon Hewitt has acquired CoCubes, a hiring assessment company based in India. With this new addition, the US headquartered management consulting firm adds two million assessments to its existing global portfolio of 20 million assessments spread across 164 countries.

Aon Hewitt helps organisations make better hiring decisions and improve performance by predicting the success of their potential and current employees. CoCubes, on the other hand, connects colleges, students and corporates using assessments; to create a seamless entry-level hiring ecosystem.

Talking of the acquisition, Sandeep Chaudhary, CEO, India Consulting, Aon Hewitt, said, “We were actively looking for an organisation that focusses on employability assessments. CoCubes stood out for us as a successful startup with its profitable growth, resilient leadership team and an innovative technology platform. With its strong client standing and value-aligned leadership, CoCubes is clearly our partner of choice to augment our assessment solutions in India and across other markets in Asia Pacific.”

Aon Hewitt’s partner and chief commercial officer, India Consulting, Nitin Sethi also shared that the acquisition will enable the company to be a one-stop-shop for entry-level hiring assessment solutions. “CoCubes complements our specialisation in behavioural and leadership assessments with technical and vocational assessments, in addition to its innovative proctoring solutions,” he said. He further added that by solving the employability challenge with educational institutions and sector skill councils, Aon Hewitt is now geared to fulfil the entry-level hiring needs for corporate clients.

CoCubes founders, Harpreet Singh and Vibhore Goyal, will continue to lead the business as a separate practice line and will join Aon Hewitt’s talent, rewards and performance (TRP) vertical, reporting to Sethi.

Sharing his journey to growth, Singh, co-founder and CEO, CoCubes said, “It started nine years ago as an idea to provide everyone an equal opportunity at building a career; we are delighted to move to the next level in our startup journey. With Aon Hewitt’s market leadership position in HR consulting, we are confident of accelerating our growth to emerge as market leaders in the assessment space.”

Goyal, co-founder and CTO, CoCubes also added, “As we start a new journey, it is extremely fulfilling to see what we have created so far. We are now firmly positioned to bridge the gap between sourcing and filtration with a holistic entry-level hiring assessment solution.”