Epsilon India initiates returnship programme for women professionals

Through ‘SheRises’, the digital marketing company aims to increase the share of women employees in its workforce to around 50 per cent, by 2020

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Gender equality at the workplace is serious business today, which leads to building a strong organisation. Women today expect to be treated equally and in the present scenario, there is a dire need to increase the strength of women in the workforce.

With this mission, Epsilon India has come up with its second edition of the returnship programme, ‘SheRises’, which plans to offer a unique six-month paid internship programme to women who are planning to rejoin the workforce.

During this six-month paid internship, the women professionals, selected specifically for the programme, are offered training in technical and soft skills, mentoring, as well as opportunities to work on live projects.

At the end of the internship, based on their performance, the selected women professionals get a chance to explore full-time roles with Epsilon India. As per the requirements, women who are well versed in Scrum, Java, .Net and QA can apply for the internship programme. The deadline for the application is March 27, 2020.

According to an official communique, Seema Padman, vice president, human resources, Epsilon India, says, “SheRises was launched to celebrate diversity and foster inclusivity. We are looking to develop talented women professionals who are keen to resume their careers, and help them seamlessly integrate into the workplace after a break.”

Epsilon started this programme back in 2018, with the aim to increase the share of women employees in its workforce to around 50 per cent, by 2020. At that time, women comprised only 22 per cent of the workforce, and now the figure stands at 33 per cent.

Epsilon has also introduced a special referral programme to encourage more women applicants. Padman had earlier told HRKatha, “For every successful woman referred, in addition to paying out referral bonuses, we also commit to sponsoring the education of a girl child for five years.”

A digital marketing agency, Epsilon has been empowering brands to transform ordinary customer experiences into meaningful, human experiences. Through a connected suite of products and services, Epsilon combines leading-edge identity management, industrial strength data and technology expertise with big brand acumen, gained over five decades of working with the industry’s top brands.