James Loduca to head diversity at Nike

Loduca was vice president – inclusion, diversity, equity & accessibility (IDEA), Twitter, for over 3 years


After successfully serving as vice president- inclusion, diversity, equity & accessibility (IDEA), Twitter, for over three years, James Loduca has now been roped in to head – diversity at Nike.

In the initial years of his career, Loduca served as vice president / account supervisor at Ketchum. There, he spearheaded public affairs strategies for a range of Fortune 500 clients, for four years, from 1999 to 2003.

He then moved to Gilead Sciences as senior manager for the next five years, helping launch the world’s first single-tablet regimen for HIV treatment. He also led the company’s community engagement on access for LGBTQ+ advocacy and activist groups.

The year 2009 saw Loduca at San Fracisco AIDS Foundation, as senior vice president. After a long stint of almost seven years, he joined Salesforce as director – equity. During his tenure, the company scaled from 4,000 to over 60,000 employees via organic hiring and over a dozen acquisitions.

It was in November 2019 that he entered Twitter, as senior director – global inclusion and diversity. Less than two and a half years into this role, he was elevated to vice president – inclusion, diversity, equity & accessibility (IDEA). From 2019 to 2021, he was also chair – San Francisco Human Rights Commission. Since January 2022, he has been advisory board member of HITEC.

In his tweet, Loduca states how Nike believes that all those with bodies are athletes, and how thrilled he is “to help lead efforts to create a level playing field where everyone can win”. Loduca will step into the shoes of Jarvis Sam, and help Nike further its DE&I agenda, as the chief diversity, equity and inclusion officer.

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