The company organised blood donation camps simultaneously across 10 locations.
Airtel recently completed 10 years of operation in the north eastern states of India, including Assam. The employees of the telecom company decided to make this occasion a noble affair. They came together along with the partners of Airtel and donated 400 units of blood to the blood banks belonging to the government medical college hospitals, government hospitals and the Red Cross Society
The company organised blood donation camps simultaneously across 10 locations —Guwahati, Tezpur, Dibrugarh, Bongaigaon, Silchar, Agartala, Shillong, Aizwal, Imphal and Kohima— with the help of these blood banks.
Saurabh Goel, CEO, North East and Assam, Bharti Airtel, who also participated in the campaign, said in an official communique, “As a brand, we always endeavour to enrich the lives of our customers. We wanted to extend this commitment to the larger society with the blood donation drive, as we celebrate 10 years in the region. We hope that our small gesture will go a long way in creating awareness about blood donation in the society.”
According to a recent WHO report, the estimated requirement of blood in India is about 12 million units while the total collection is merely about 10 million units annually. The blood banks in the North East, especially, Assam, are in constant need of fresh supply of blood. According to Airtel, this initiative was aimed at contributing towards reducing the shortage and helping those in need of blood transfusions.