With the audience increasing for Disney+ Hotstar in India, the timing is just right for the online video streaming platform to expand its team in the country. Globally, the biggest share in the subscriber network of Disney+ came from Disney+Hotstar, going by its revenue reports in May. That means, it hogged about one-third of the OTT platform’s viewer/subscriber base. Therefore, it does not come as a surprise, that the platform is all set to hire 250 people across various levels and departments.
Disney+Hotstar is looking to hire people in the content, revenue, engineering and marketing functions, among others. The fact that the platform is considering expansion in India proves that it has faith in the country’s growth potential and its growing population of digital viewers. With the pandemic-induced mobility restrictions and home confinement, more people have resorted to digital viewing in the past year or so.
Of the total 103.6 million Disney+ subscribers around the world, about 34 million are subscribers of Disney+ Hotstar. It was in March 2020, that Hotstar, the video-streaming service of the Star network, underwent rebranding and came to be called Disney+ Hotstar in India and Asia, whereas in the rest of the world it is still known as Disney+.
Earlier, Star and Disney India had announced maternity leave, four-week paternity leave, IVF benefits, insurance cover for employees (including LGBTQ+) and their family members, as part of their employee-wellbeing initiatives.