GRIP Invest, a trailblazing direct-to-consumer (D2C) high-yield investment platform, has appointed Ved Agarwal as its Chief Marketing Officer (CMO). In this pivotal role, Ved will spearhead full-funnel demand generation, brand development, and market expansion for the platform.
Bringing over 14 years of expertise in brand building across Fast-Moving Consumer Goods (FMCG) and Consumer Technology sectors, Ved Agarwal has made significant contributions to renowned organisations like Cadbury, ITC, Marico, Amazon, and True Elements, a direct-to-consumer food brand.
Nikhil Aggarwal, CEO and Co-Founder of Grip Invest, expressed his enthusiasm about Ved joining the GRIP Invest family. He highlighted the platform’s vision to position investment products, starting from as low as Rs 1000, as consumer-centric rather than traditional financial products. Aggarwal emphasised Ved’s role in crafting a robust Content-Community-Commerce model that fosters awareness, growth, and trust for Grip Invest.
In his new capacity, Ved Agarwal, CMO of Grip Invest, conveyed his excitement about leading marketing efforts in a sector that intersects brand, technology, and data. With a focus on leveraging Artificial Intelligence (AI), Machine Learning (ML), Web3, and automation, Ved aspires to enhance the brand’s capabilities and utilise data analytics to achieve disruptive brand outcomes. He expressed his commitment to building a high-trust brand by combining insights from both digital and traditional ecosystems.
Grip Invest is committed to realising the wealth creation goals of ‘Affluent India,’ expected to reach 100 million by 2027. With over 4 lakh registered investors and transactions exceeding Rs 800 crore, Grip Invest has been at the forefront of democratising wealth creation through its D2C platform. The platform recently secured $10 million in Series B funding, underscoring its position as a leader in the sector.