Volkswagen India recognises and rewards sales & service personnel

Through the Sarvottam Skill Contest, the Company conducts extensive training programmes for over 5,000 personnel across the 157 sales and 125 service touchpoints in 117 cities.


Volkswagen Passenger Cars India successfully completed the seventh edition of its annual Sarvottam Skill Contest. This upskilling, learning and development programme focuses on recognising and rewarding excellence among the sales and service team members, within the Volkswagen India network.

Through this Contest, team members from the sales function are trained on product know-how, technological advancements within the product, soft skills and understanding customer requirements. The service personnel are taught the fundamental principles for technical problem solving, customer satisfaction and loyalty, thus ensuring that the service advisors and technicians deliver on the Volkswagen promise of enhanced service and peace-of-mind ownership experience.

As part of the training, the teams receive in-depth understanding of vehicle diagnostics and overhauling, technical knowledge, spare parts inventory management, IT and digital systems and processes, as well as soft communication skills.

The top 15 employees who outperform in the areas of customer experience, critical thinking, problem solving, technical skills, future technology readiness, time management and ensuring enhanced customer satisfaction, are rewarded.

The Sarvottam Skill contest offers an opportunity to the employees to apply the knowledge & skills acquired through the extensive training programmes conducted for over 5,000 personnel across the 157 sales, 125 service touchpoints in 117 cities.

The participants include sales consultants, service technicians and advisors, parts managers and customer-care teams. This edition of the contest began in August 2022 through online registration and received over 1500 entries. The entries were filtered to regional rounds where 250 individuals qualified and 52 regional toppers were identified, who then participated in the grand finale at Chakan, Pune.

The 15 national toppers were declared winners and given the recognition they deserved.

Ashish Gupta, brand director, Volkswagen Passenger Cars India, addressed the winners and said, “At Volkswagen India, ‘people’ are one of the core and main drivers of our business. As a customer-centric organisation, it is our endeavour to offer enhanced customer experience, and hence, through the Sarvottam Skill Contest, we encourage and imbibe a culture of leadership, ownership, team work and innovation.”

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