The objective is to skill and train candidates in the health and hospitality sectors.
National Skill Development Corporation (NSDC) has signed a memorandum of understanding with the Generation India Foundation (GIF), a non-profit organisation founded by McKinsey & Company.
The joint effort will include training, placement and tracking of up to 5,000 candidates. This programme will be supported by NSDC’s robust network of training partners.
The trainings will be funded through the Pradhan Mantri Kaushal Vikas Yojana (PMKVY), under the Skill India Mission.
The scope of association includes the application of GIF’s methodology to help improve the outcomes in PMKVY scheme, specifically, the placement and retention rates of its programmes in select roles.
With a focus to reach out to unemployed youth, aged between 18–29 years, and skill them through short-term training programmes, the project targets job roles, such as home nursing aides, general duty assistants and F&B stewards.
These entry-level professions, with a potential for structured career paths, are chosen to cater to challenges, such as low skills and high attrition rate amongst the youth.
NSDC will ensure a successful rollout of the National Skills Qualifications Framework (NSQF) compliant skills training.
Jayant Krishna, ED & COO, NSDC says, “McKinsey’s expertise in research methodology, will help map the skill gaps and deliver impactful solutions. We aim to harness the huge potential of the youth in the country and add momentum to our consistent endeavours to strengthen the skilling value chain.”
Mona Mourshed, president and global COO, Generation, McKinsey & Company, says, “This partnership will raise employment with impactful outcomes, and the personal and financial wellbeing of learners.”
Generation was founded in 2014 and has been working towards recognising key challenges across the skilling value chain and implementing innovative solutions to tackle them.
The Generation methodology has been developed from research on 150 employment programmes in 25 countries, and surveys of over 15,000 employers across different industries.
It has introduced disruptive innovations, such as integrated curriculum (with technical skills, mind-sets, behaviours) in line with industry requirements created on the basis of an extensive skills-mapping exercise; targeted mobilisation strategy and screening criteria, to source the right candidates.