upGrad, the Indian online higher education company, has tied up with BookMyShow, the entertainment platform, to enable users to choose any of their preferred upskilling, career advancement courses and choice of entertainment — all on a single platform.
This collaboration brings together entertainment and education on a single platform. It enables users, especially millennials, access to quality education and upskilling formats across all the metros, as well as tier 2 cities and beyond, wherever BookMyShow has a larger and strong consumer base.
By making available all its online programmes on the BookMyShow platform, millions of interested individuals will have “quality higher education options at the ease of their fingertips”, explains Arjun Mohan, CEO – India, upGrad.
Albert Almeida, COO – Live Entertainment, BookMyShow, says that the “partnership with upGrad will enable millions of BookMyShow users get access to quality learning and skilling.”
upGrad provides online programmes in the areas of data science, technology, management and law to college students, working professionals and enterprises. These programmes are designed and delivered in collaboration with top-notch universities, including IIT Madras, IIIT Bangalore, MICA, BIMTECH, NMIMS Global Access, Jindal Global Law School, Duke CE, Deakin University and Liverpool John Moores University.
Ever since the pandemic has forced people to stay indoors, virtual workshops and masterclasses on educative, upskilling content have been very popular on BookMyShow, which is owned and operated by Big Tree Entertainment.