Tag: Employee Branding

Consistency with employee branding a must, even amidst a pandemic?

Employee branding has never been ad important for organisations as it is now. How companies behave during a crisis, impacts their employee value proposition. “Crises...

How is visibility of employees essential for their engagement?

Visibility is important in every sphere. Brands need to be visible to do well in the market. Actors need to be visible in order...

Heineken launches ‘Go Places 2.0’, its new employer-branding campaign

After launching the most innovative employer-branding campaign in 2016, Heineken has come out with the second leg of the ‘Go Places’ campaign —‘Go Places...

Dream 11 hires people for who they are

Each one of us, as a professional, may wear a different hat every day. However, it is our personalities, individualities and inclinations in life...

What’s behind CEAT’s film series on #ThingsThatHappenAtWork

The digital ad series is a satirical take on common workplace issues—gender bias, cons of bureaucracy and lack of transparency.

Why HR and marketing should join hands

There is a remarkable connection between marketing and HR, which when realised can work wonders for a business.

What’s in Saint-Gobain’s new futuristic employer brand

With its new, strong and engaging tagline, ‘Invent yourself. Reshape the world’, Saint-Gobain is looking to promote its unique and open spirit.

What the workplace may look like in 2016

An evaluation of how different aspects of the workplace can undergo changes and impact the place of work.

Google employees  protest against mass layoffs

Google, the tech giant, recently fired approximately 12,000 employees in January, which resulted in protests from workers in both the US coasts. The workers...

Latest

Mass Layoffs: The blame game between HR & business heads

The recent mass layoffs across industries that have taken the labour market by storm are a cause of concern. Not only have they added...

Employees posted to difficult regions are entitled to additional HRA: Manipur HC

The Manipur High Court recently stated that a central government employee is eligible for extra HRA if they keep their family at their previous...

Intel implements pay cuts; CEO to take 25% cut

It hasn’t been long since Intel announced the layoff of about 340 people in California. And now, it is reportedly resorting to pay cuts....

Severance package costs $640 million for 18000 laid off amazon employees

Last month, Amazon laid off over 18,000 employees and, as a result, the company incurred a cost of $640 million in severance packages in...

DIALOGUE

EQ, IQ & empathy define the success of a CEO

Q. You spent 16 years at LIC before moving to a corporate role at ICICI Prudential. Now, 22 years on, I am still curious...

“The big change has been that we have moved from jobs to skills,” Amaresh...

Q. How would you define the culture at GE? A. Having been present in this region since 1902, GE has been around for 120 years....

“Being good to everyone is being unjust to performers,” Mathew Job, CEO, Crompton

Q. In today’s times, what’s more challenging for a CEO like you — profit & business growth, talent & people, diversification, compliance or managing...