Tag: Employee Branding

Consistency with employee branding a must, even amidst a pandemic?

Employee branding has never been ad important for organisations as it is now. How companies behave during a crisis, impacts their employee value proposition. “Crises...

How is visibility of employees essential for their engagement?

Visibility is important in every sphere. Brands need to be visible to do well in the market. Actors need to be visible in order...

Heineken launches ‘Go Places 2.0’, its new employer-branding campaign

After launching the most innovative employer-branding campaign in 2016, Heineken has come out with the second leg of the ‘Go Places’ campaign —‘Go Places...

Dream 11 hires people for who they are

Each one of us, as a professional, may wear a different hat every day. However, it is our personalities, individualities and inclinations in life...

What’s behind CEAT’s film series on #ThingsThatHappenAtWork

The digital ad series is a satirical take on common workplace issues—gender bias, cons of bureaucracy and lack of transparency.

Why HR and marketing should join hands

There is a remarkable connection between marketing and HR, which when realised can work wonders for a business.

What’s in Saint-Gobain’s new futuristic employer brand

With its new, strong and engaging tagline, ‘Invent yourself. Reshape the world’, Saint-Gobain is looking to promote its unique and open spirit.

What the workplace may look like in 2016

An evaluation of how different aspects of the workplace can undergo changes and impact the place of work.

How this energy company is championing employee inclusivity & engagement

In today’s competitive business landscape, fostering an inclusive and engaging work environment is not just a feel-good initiative; it’s a strategic imperative. Jakson Green,...

Trident’s Asmita leaves blossom into inclusive workplaces

Forget the tired trope of corporate activism. In the heart of India's textile industry, Trident, a manufacturing company, is quietly weaving a revolution in...
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Engagement is outdated: The future of success lies in ‘employee involvement’

In the ever-evolving landscape of the contemporary workplace, a profound metamorphosis is underway, challenging the conventional emphasis on employee engagement. This paradigm shift posits...
Tata Steel employee vehicle ban

Tata Steel: Journey through excellence in talent acquisition 

Tata Steel, part of the Tata Group, is a multinational steel-making company headquartered in Mumbai, India. It is one of the world's leading steel...

Zuckerberg highlights the benefits of downsizing

In a podcast, Mark Zuckerberg, CEO, Meta, shared statements that offer a wider perspective, moving beyond just rectifying past hiring surges. Zuckerberg pointed out that the tech...

Latest

TCS CEO sure GenAI will not reduce hiring

For those who think generative artificial intelligence (GenAI) is here to eat up jobs and cause a decline in hiring, K Krithivasan, CEO and...

Chandra Bhattacharjee named CHRO, Aditya Birla Textiles

Aditya Birla Textiles at Grasim Industries, a flagship company of Aditya Birla Group, has appointed Chandra Bhattacharjee as its new chief human resources officer...

LIC unions decline 14% salary raise, saying performance not reflected

The employee unions of the Life Insurance Corporation of India (LIC) dismissed the company's proposed 14 per cent salary increase, on Friday, 16 February....

ESOP buyback opp. for over 150 Classplus employees

Over 150 employees of Classplus will now have a chance to liquidate their vested shares. The six-year old B2B edtech startup has announced the...

DIALOGUE

Data analytics and not technology will redefine HR

Q. How satisfying has been your professional journey of 39 years? A. It has been a bagful of mixed experiences. At times I have been...

EQ, IQ & empathy define the success of a CEO

Q. You spent 16 years at LIC before moving to a corporate role at ICICI Prudential. Now, 22 years on, I am still curious...

“The big change has been that we have moved from jobs to skills,” Amaresh...

Q. How would you define the culture at GE? A. Having been present in this region since 1902, GE has been around for 120 years....
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