In its bid to navigate the intense competition in the world’s largest auto market, Chinese electric vehicle manufacturer, Xpeng has unveiled ambitious plans for 2024. The company is looking to expand its workforce by about 4,000 employees. It will also invest more in artificial intelligence (AI) to propel advancements in intelligent driving.
The announcement was made by He Xiaopeng, chief executive officer, Xpeng, in an internal letter to employees. He emphasised that the recruitment drive will mark a 25 per cent expansion of the company’s workforce, supported by Volkswagen, from the headcount of 15,829, as at the end if the year 2022.
The company’s commitment to innovation extends to a substantial 3.5 billion yuan ($486.36 million) investment in AI research and development for intelligent driving technology. Additionally, the company will also launch about 30 new products or updated models within the next three years.
In the upcoming year, the company expects a high-speed positive cycle by the fourth quarter or even earlier.
Xpeng Motors, founded in 2014, is renowned for its smart and connected EVs. The company focuses on innovation in autonomous driving and electric mobility. The company’s line-up includes popular models such as the G3 and P7, featuring advanced technology, long-range capabilities and competitive pricing.
Furthermore, Xpeng has gained prominence in the growing electric vehicle market, emphasising software development for enhanced user experience and autonomous driving capabilities. Being committed to sustainability, Xpeng has been actively contributing to the global shift towards electric transportation, and is a key player in the rapidly-evolving EV industry.
