Cars24 has announced a full reset of its organisational structure, eliminating all bands, grades and job titles across the company. The move makes it the first organisation in India to operate without traditional designations at scale.
The company has replaced hierarchy with a new philosophy called “Flatland.” With immediate effect, every employee will be called a “builder”. Cars24 said the change is designed for the AI era, where information and context are no longer scarce.
According to Cars24, hierarchies were created to manage information flow when only top leaders had full context. It stated that in an AI-driven world, the value of an organisation shifts from distributing information to enabling people to solve complex problems together.
Vikram Chopra, builder at Cars24, informed that hierarchy had been one of humanity’s greatest inventions because it helped organisations scale when information was scarce. He added that AI had changed that equation, and that the role of a company was now to help exceptional people solve exceptional problems together. He described Flatland as the company’s attempt to build an organisation for that reality.
Chopra also noted that every generation gets to question one assumption taken for granted by earlier generations, and that for this generation it may be the assumption that companies must be organised the way they have been for the last 100 years. He said the company did not claim to have the final answer, but believed the question was worth asking.
Under Flatland, leadership will be based on judgment, execution and customer impact rather than position. Administrative policies on benefits, travel and IT assets have been delinked from rank and tied to role requirements. Accountability, responsibilities and decision rights remain clearly defined.
Cars24 explained the transition was done in phases over several months. The company reported a 50 per cent YoY rise in revenue per employee in H2 FY26 and nearly 300 bps gain in EBITDA without proportional cost growth. It now serves 41 million *MAUs* across India, UAE and Australia, and is globally profitable this year.
Cars24 is one of the world’s largest AI-native automotive ecosystems, helping customers buy, sell, finance, service and manage vehicles.
1 Comment
“It is difficult to fully agree with this sentiment. How can we differentiate the unique skills and experiences acquired over years of navigating personal and professional hurdles? Hierarchies exist primarily to decentralise authority across various sectors. Artificial intelligence cannot replace everything, particularly areas requiring human empathy and value-based societal decision-making. We will have to wait and see the real-time results.