Kellogg South Asia launches Employee Value Proposition

The Company defines its EVP as ‘Nourish Your Grrreat’

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Kellogg South Asia has launched its Employee Value Proposition (EVP) with an overarching EVP statement, ‘NOURISH YOUR GRRREAT’, promising to help its employees realise true potential by providing opportunities to thrive.

The EVP will come to life through three strategic pillars, namely ‘Be the Real You’, ‘Make a Mark’, and ‘Do a World of Good’ and will be shared with all employees across corporate, retail, and the shop-floor in an engaging format. It will simultaneously reflect in the Company’s external communications across all its major platforms in future.

The EVP will give shape to Kellogg’s fundamental ethos, which is being a ‘people first’ organisation. This has already been reflected in myriad ways in recent years. Established programmes around COVID emergency response preparedness, such as ‘Kare’, have been ensuring the holistic growth of employees without physical limitations. About 80 per cent of employees were covered in training programmes in the last one year. About 1.1 million meals were served to people in need amidst the lockdown.

The EVP will reiterate Kellogg’s commitment to giving employees numerous opportunities to make their mark, leverage a culture where they can be themselves, and do a world of good to the consumer and community around them.

Kellogg South Asia’s EVP came together authentically through the work of a cross-functional team with representatives from different departments of the organisation to provide the most holistic perspective. Over the course of one year, close to 850 interactions within the Company and the FMCG sector were studied via deep-dive interviews and surveys, to ensure the EVP was rooted in what employees and external partners felt about the organisation. The team also scanned social and third-party platforms to gauge general consensus in the talent market about Kellogg as an employer.

Mohit Anand, managing director, Kellogg South Asia, said “The launch of our EVP is a celebration of everything Kellogg stands for. While the core principles of our EVP were always ingrained in our organisation, the external articulation of our EVP will help us recruit, onboard and engage the brightest minds in the industry. Our goal for EVP is to attract and retain people who know would be valued, supported with compassion, and where the culture aligns with their own beliefs and purpose.”

Nimisha Das, director – HR, Kellogg South Asia, shares that the “EVP gives us a chance to tell our story as an employer and give the brand a new identity. This is the most significant step towards nurturing and building an exceptionally strong talent pool. We are certain that the principles which form the bedrock of our EVP will not only help us attract the best talent but will also allow us to celebrate and build pride in the organisation for our existing employees.”

Vinay Thakker, founder, CEO, Oddinary, admits, “Creating the Employee Value Proposition for Kellogg’s was an emotional journey for us. It involved multiple rounds of discussion and a deep dive into the culture that makes the Company what it is today. The pride and love for the company was palpable even as the team briefed us. The K family is one big unit dedicated to moving ahead together, supporting each other at every step of the way.”

Kellogg Company began its journey in India by setting up a manufacturing plant at Taloja (Maharashtra), in 1994. Since then, it has innovated, invested in, and built the breakfast cereal category. As part of its commitment towards Make in India, it launched its second manufacturing facility at Sri City (Andhra Pradesh) in 2015.

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