Strong demand from across metros and tier I and II cities has helped Mamaearth crossed an annualised revenue run rate of Rs 500 crore and the brand is now looking at doubling that in the near future.
Mamaearth, the personal care brand from Honasa Consumer, is anticipating a surge in demand and growth in business, through both offline and online modes. This has pushed the Company to prepare to expand its existing 300-strong workforce by 200 people. It is all set to hire for various roles this year anticipating demand from not just the metros, but also the tier I and tier II cities.
By the end of 2021, it hopes to have a 500-strong team, of which, 100 members will be a part of the offline retail team and the remaining will be assigned to customer service, marketing, growth and D2C.
Having achieved more than 400 per cent growth in 2020, the brand managed to attain Rs 500 crore-run rate within a matter of hardly four years and is now working towards the goal of Rs 1,000 crore.
Honasa Consumer (HCPL), has received backing from Sequoia Capital India, Fireside Ventures, Stellaris Venture Partners, Sharrp Ventures and other investors.
Mamaearth plans to focus on expanding offline presence, introducing more innovative products, and launching more brands to fulfil the varying demands of customers. It will also work on increasing presence in the smart cities across the country.
It has recently launched The Derma Co brand, which will focus on science-based products, while Mamaearth products will concentrate on natural ingredients.