Nissan India has witnessed over 32,800 bookings for its compact SUV Magnite. That is not all, it is dealing with about 1,80,000 enquiries too, which means it has a lot on its plate right now. Therefore, the Company is gearing to hire at least 1000 people to expand its workforce at the plant. It has already strengthened its dealer network, with the sole aim of reducing the waiting period for Magnite to just a couple of months.
Launched in December, 2020, the compact SUV Nissan Magnite is probably the Company’s most popular model yet.
With so much work up ahead, the Company is switching to three shifts at the plant to fulfil the demand, and increase production and delivery capacity. This will also lead to job creation amidst this pandemic-induced uncertainty, while ensuring that the customers do not have to wait too long for their vehicles.
The response to Nissan Magnite has clearly been rather overwhelming for the Company. Therefore, the Company will continue to offer the model at the special introductory price.
Presently Nissan has about 123 sales outlets across India, of which 20 were added right before the launch of the Magnite early last year. India is the global production hub for the Magnite, which has already been launched it in Indonesia, and will soon be exported to Nepal, Thailand and South Africa.
